#Website metrics benchmarks free

It’s a great way to evaluate performance, determine industry best practices, and identify opportunities for improvement.

So sit down and buckle up, because here we go! What is benchmarking and what does it mean in business?īenchmarking is defined as the process of comparing and measuring different businesses’ activities and performances. Now that we’ve got the basic benchmarking definition out of the way, it’s time to focus on benchmarking in business, its benefits, the different types, and how it’s done. Who knew you were already such a benchmarking expert? Let’s face it, we’re benchmarking everything all the time! While you may not call it benchmarking when you eat a burger and think it wasn’t quite as delicious as the last one, it’s exactly what you were doing. We compare different products (like burgers), and elements in our environment (like night versus day), and even compare ourselves to peers to determine our own merits (though maybe we should do less of this one). Was it tasty? How tasty? You can only decide how good the burger was by comparing it to others you’ve eaten.Ĭomparison helps us understand relationships and make quality judgments. Think about the last time you ate a burger. For example, Hotjar’s Feedback widget lets users tag any page element with a love-to-hate reaction and add their comments.Comparison is part of human nature. You can collect feedback from both website visitors and product users logged in to your platform. Feedback from users helps you find out what's important to them, so you can use this insight to boost conversions, improve user experience, and lower drop-offs. While traffic analytics tells you what is happening on your website, user feedback tells you why. Instead of focusing on traffic stats and hoping that more visitors will lead to more conversions (spoiler: it won’t), here are four methods you can use right now to get value from the traffic you already have. 4 ways to get more from your website traffic For example, the average estimated bounce rate for was wildly different depending on the tool we used, ranging from 26.2% in Alexa to 60.93% in Semrush.Įven your own traffic data will never tell you how people are experiencing your website. Are they getting stuck? Does your messaging resonate? Do they trust you enough to become paying customers? You can get more business value by answering these questions instead of just focusing on increasing traffic. What traffic comparisons won’t tell youĬomparing website traffic will never be 100% accurate since you’re looking at estimates, not real analytics data.

#Website metrics benchmarks free

Semrush’s free data is very limited, and you’ll need to pay for any more than what we’ve shown in the above screenshots. For traffic comparisons, you’ll see an estimated accuracy score (high, medium, or low). Semrush uses clickstream data to estimate traffic metrics for all websites. Semrush traffic comparison benchmarks, with estimated accuracy For example, if you see a competitor driving significantly more traffic from search engines, it might be a good strategy for you to invest more into SEO (search engine optimization) as a digital marketing channel. You can track various traffic sources for your own site and competitors’ sites, including search engine, direct, referral, email, and PPC traffic and traffic metrics, including:īy measuring your own and competitors’ web traffic, you can:Ĭompare your performance to previous yearsīenchmark your performance against competitorsĬomparing website traffic against a key competitor can also help you identify potential areas of growth. Traffic is usually recorded using a website tracking tool, like Google Analytics or Adobe Analytics, which tracks visitors using a JavaScript snippet. Website traffic is a measurement of the number of visitors to any web page. The benefits of tracking and comparing website trafficĤ ways to get more from your existing website traffic